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Diploma in Public Relations


公共关系暨广告学系

公关强调人际沟通的技巧,广告则强调创意和行销策略,在讲求企业精神、包装、形象和创意的现代社会,公关和广告知识在各领域、各组织皆有需求。本系结合两者,希望让学生在未来职场上,能同时施展公关和广告方面的知识和才能。本系专业课同样着重在实务的训练,「公关实务」和期末的「毕业展演」两堂课,即是本系学生学以致用、累积实务经验的核心课程。

Strategic communication is the backbone of the Public Relations and Advertising Department’s educational programme.Strategic communication is combined with marketing communication in order to provide a solid base for preparing students to work in these two closely related fields.

The program includes work in communication, management, marketing, and the media environment. The hands-on applications Include organizational management, media communication, advertising and public relations campaign planning, and issue and risk management.