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Public Relations Course


行销在今日比以往更倚重沟通与公关,如何与消费者及利益关系人建立、维持、培养关系,“公关”扮演着策略性关键角色。他们既是说服者、倡议者、资讯提供者、形象管理者,更是改革者。透过形象塑造、沟通传播、谈判、预警管理等,准确定位,实现理想。

 

Public Relations Course

Nowadays, marketing relies more on communication and public relations than ever before. Public Relations can play a strategic role in an organization to excellence. They are persuader, information provider, image management and even reformer.